Anyone can write a review, but those with photos of real people that can be traced to an actual source credibility and establishes trust.Ī brief paragraph of praise from customers, perhaps as long as a sentence or two. This will add authenticity to each testimonial. Where possible, include photos and contact info of the author (a link their social media account, not their personal phone number). This is your chance to show off positive reviews your company has received. Such questions should also remove any doubts a customer may have, in order to make them feel secure enough to make a purchase from you. The most common questions you are most frequently asked should be on this page. Your answers should be a call to action, and persuade a potential customer to take the next step and buy whatever you’re selling. This will save you time answering those same questions on an individual basis. The frequently asked questions (FAQ) page will tell everyone – on one page – what they need to know. The FAQ page is your space to answer the most frequent questions you are asked. 25 must have pages for your ecommerce website.If you sell multiple products and have extensive information on each product, consider dividing them into categories and adding a link to their product pages.Īn outline of products available, short descriptions of each product, links to product pages that contain more information, what the customer can expect by purchasing those products, and why customers should buy those products from you, rather than your competition. Begin the page with a short summary of your products before listing them. This is your chance to offer details about the products you sell. If your services are vast and their descriptions are quite extensive, consider dividing them into sections, as well as adding a link to a landing page, where readers can learn more about a particular service.Ī synopsis of services presented, bullet points of services with short explanations, links to learn more about specialized services (if you desire), the advantages of using your services, and how they differ from the services your competition offers. Begin the page with a summary of your services prior to outlining them. Here you can list details about the services you provide. 9 tips for making an about page that works for your brand.This page should give a brief summary of who you are, your company history and what isolates you from the competition.Ī summary of your company, whom it employs (with biographies and pictures of the staff, or just yourself if you are a sole proprietor), any special achievements you received, and the ways you differ from others that provide the same product or service. The about page is often one of the most visited page on any website. People do business with other people, and visitors want to learn a bit more about who the people are behind the company. There are studies that show that you have 0.05 seconds to convince people stay on your website.Ī short description of who you are and what you do, a brief explanation of your services and products, and perhaps some bullet points on how you can help your potential customer or client. Your homepage needs to be well-designed, load fast and look professional. The content on your homepage should be intriguing enough to capture the attention of your visitors within seconds. This is the page most people will see first, and as such, it should tell everyone who you are and what your company does. This is the list of the most common pages and information we believe every website should have.
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